Grokker

Responsive site, UI/UX, concept, prototyping

Project description:
Working on improvements to visual and experience design. Making it more inviting, easy to use at the same time rewarding power users. 

Strategy:
Grokker responsive website is the main hub for the brand. The website is handles the consumer market, mostly female 30-45, full time worker, busy.

Challenges:
No explicit path to new user. Hard to know where to go next and use current features. Problems with legibility.

Effectiveness:
Get users using the features seamlessly. Interacting with the thriving community that Grokker built over the years.